Fleet software in the news
No investment leaves fleet technology 'way behind'
Lack of technology investment has left the fleet industry a decade behind sectors such as banking and retail, according to software specialist Jaama.
Managing director Jason Francis called fleet technology progress 'painfully slow'.
He said a desire to catch up was the catalyst for establishing Jaama, which also provides occupational road safety management services.
"I was talking five-years-ago about the need for fleet systems to adopt modern technology to provide customers with greater integration and automation," said Francis.
"At that point the sector was already five years behind, which means it's now a decade adrift of most other industries. The speed of new technology development in fleet has been painfully slow. When you compare it to banking and retail it's a long way behind.
"That means companies operating in what is a highly competitive arena cannot do so efficiently and effectively. There's little doubt they'd embrace new technology, but how can they when so much of it has yet to be developed?"
Francis added: "Fleet management systems for cars are not new, but to reduce duplication they need integrate better with outsourced service providers such as leasing, fuel, maintenance, short-term hire and accident management."
"The commercial vehicle market is way behind. It's a far more complex area and one crying out for new technology."
And he said the need for fleet managers to add health and safety to their list of responsibilities made technology even more important; with its ability to integrate traditional fleet management functions with new ones like occupational road safety.
An example of such integration is Jaama's vehicle and risk management system, FleetAssistant.
Francis has spent more than 20 years working in the insurance and fleet industry. His background is in software development, sales and business management. He worked for Royal & SunAlliance (six years), Misys plc (six years) and spent nine years at a competitor fleet software company, including five as its managing director.
Jaama has grown quickly, and has 17 employees, with a continuing recruitment drive scheduled to add more. Its directors boast more than 50 years' combined fleet sector knowledge.
PR Contact details:
Ashley Martin
Ashley Martin Communications
Tel: 01733 390691, 07801 434338
Email: ashley.martin32@btopenworld.com
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About Jaama
Jaama is a fleet software and occupational road safety specialist. As a certified Microsoft® development partner, Jaama uses the latest technology to provide customers with greater integration, control and automation. It brings innovative vehicle management software to fleet operators, contract hire and leasing companies. And Jaama is the first to combine fleet management software and risk management services to help customers meet their driver health and safety responsibilities under occupational road safety regulations.
http://www.jaama.co.uk
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